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What should be taken into account to improve the SEO positioning of your website and reach the top positions?
First of all, remember that SEO positioning may vary depending on the search engine. Now, for practical reasons, we will focus on Google, which is the one that accumulates more than 80% of the worlds traffic.
However, if you want to work in markets such as China or Russia, you will be interested in knowing the SEO positioning criteria of search engines such as Baidu and Yandex, respectively.
SEO are the initials of Search Engine Optimization. Googles algorithm for determining SEO positioning values several issues, in many related cases. One of them is the graphic design of the web.
The ease of navigation is also taken into account. Another aspect is the number of searches. The advertising included in the web is also taken into account. Another element that penalizes is that the web has bad links.
Finally, user ratings are also taken into account. Think that the vast majority of users only pay attention to the first 5 results. For this reason, you should fine tune in SEO positioning techniques.
These are the 7 most important keys to keep in mind. In this way, you will ensure web traffic and authority, a prerequisite for success.
1- Check the words of your articles
Obviously, depending on whether you are on the landing or in an internal blog, the number of words in the articles will vary. When it comes to making an introduction, you can allow yourself to minimize text but try not to be burdensome. Try to be clear and concise without leaving room for frills.
In any case, and if it is a commercial blog, any Orlando SEO will recommend that the articles be between 300 and 500 words. Less than 300 will not be read and more than 500 helps the reader distract attention. Although if the thematic allows it, I recommend using 1500 to 200 optimized words and focusing the keyword you want to position.
2 - Take care of the quality of the links
Linkbuilding is an option to add value to a web page ... or to leave it on the ground. Quality and authority are the pages that interest us. Secondly, and this aspect is equally important, it must provide information of interest; It is not about linking meaningless because that will be penalized.
Also, keep in mind that linkbuilding influences in several ways. First, in the assessment made by the users of the page. On the other hand, it also has an impact on the Google algorithm.
3 - Avoid duplicate content
One of the essential aspects in SEO is that the web content is original. On a landing page, you should never take copied content and, if there is an appointment, you should let them know. Googles algorithm strongly penalizes duplicate content. Originality, then, is a sine qua non condition.
For this reason, it is essential to ensure that what we write has its own and differentiated style. Typically, tools are used to detect duplicate content before sending it.
4 - Have a presence in social networks
Social networks have become a catalyst to have an impact and promote a website. However, it is important to indicate that not being in a social network is going to have a good press. As a first matter, we advise you to register only in those Orlando networks that you will use. Facebook, Twitter, Linkedin, YouTube, Instagram and Pinterest are the most used.
Depending on the type of business, you will be more or less interested. Keep in mind that not updating a social network profile is counterproductive because you convey an image of abandonment and lack of seriousness. Secondly, we advise you that your content marketing strategy is not disassociated from social networks. Engagement is not achieved only with the contents of the landing page or blog.
5 - Check which keywords are used most
The users first contact with our website will be through a term you have searched. For this reason, it is convenient to know which are the ones that are most sought and that are related to our branch of activity. If you do not do so, you will have fewer visits and, therefore, you will fall to the last places of the search engine. There are tools that allow you to search for the most demanded keywords. For example, Google Adwords, Google Trends and SEMrush are some of the terms of reference.
6 - Consider the geographical scope
In national companies this is not a problem but for example, for SEO, it is important that the strategy has to do with the geographical scope. This includes the languages to be used, but also the promotion in search engines and social networks. Note that, after the key search term, it is common to include an important city., being a provincial capital, is a keyword.
Orlando SEO: https://aviationwebdesign.net/orlando-seo/
7 - Make sure you can navigate on multiple devices
One of the fundamental aspects of web design is that more than half of web connections are already made through mobile devices. It is not just about being able to connect to the internet by mobile phone or tablet, but that browsing is comfortable. Consequently, an unavoidable subject in seo-organic positioning is that web design is responsive.
When designing a website, you have to think that text and images have to be adapted to small screens. Conclusion, SEO positioning is the best weapon for our website to achieve the objectives you have set for yourself. Logically, and although there are some common guidelines, it is best to have the professional contest. That is where SEO can help you. If you think you are lost in SEO positioning strategies, we recommend that you do not waste your time.
In SEO we are specialized in online marketing with the aim of positioning your website in the markets you want. Contact us if you want more information about our services.